Apple TV box is a product that is out of ideas. Essentially every new AppleTV box comes with useless upgraded processor and (never fulfilled) promises of how this processor is going to lead to new things. That’s it. Once in blue moon Apple refreshes remote control, usually to the worse.

Don’t listen to all the naysayers. If you like the look of DV on standard SDR content, you can leave it on all the time. It’s your TV and your preferences. I personally leave DV off unless content is in DV, but I also tried DV on all the time and it was OK experience. Unfortunately I found some content did not render properly in DV, so I stopped that practice.