My original question was “How do we disincentivize the purchase of pickup trucks/SUVs” but then I thought it would be better to approach the larger problem of car dependency and car ownership. One option is, of course, to create public transit infrastructure and improve it where it already exist. This, however, doesn’t change the fact that some will still choose to drive. What would be the best ways to discourage people from owning personal cars?
By making it utterly unaffordable.
Fortunately electric cars are coming, and none of them are cheap.
The downside is you have to explain to an entire class why you no longer deem them worthy of owning a car.