• Blackmist
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    8 months ago

    I once asked a friend of mine why he spends £90 on fancy branded T-shirts and a £1500 watch.

    He said it was so he didn’t have to walk down the street and see somebody else wearing one.

    So it’s mostly that. It’s not $15k of bike. It’s $15k of wanting to have something nice other bike people will see and think “that’s a nice bike”.