His calm demeanour and wholesome vocation have apparently endeared him to one of the most authoritarian regimes in the world. But there is something about Alan Titchmarsh that North Korea’s censors can’t quite forgive – his jeans.

The green-fingered broadcaster and author of raunchy novels has been a fixture on state television since 2022, albeit with the addition of a blurred effect from the waist down.

By wearing jeans to potter about in Britain’s gardens in his BBC TV series Garden Secrets, Titchmarsh, 74, fell foul of a North Korean ban on the garments, which the regime has forbidden since the early 1990s because they are seen as a symbol of US imperialism.