I suppose it’s so you can take them home and cook them the way you like them.
Because they are yummy?
Must be a local thing.
You have your preference, I have mine. An underdone cookie is gooey and melty but still brown around the edges, best of both worlds.
When you say trend, is it only on TikTok?
Crumbl cookies shops are popping up everywhere. Lines around the block.
Ah, they’re not over here. That’s why I’ve never heard of it.
I wonder if this trend will catch on to not cooking anything else properly?
When you say trends, is it among people not baking long enough? I love gooey cookies as well, but that looks raw.
Recently I used store made cookie dough (because “safe to eat raw”!) in a cast iron pan to make it more like a brownie, maybe like this. Surprise, it’s much thicker than a standard cookie so needs to be cooked longer than the directions say
I had no idea this was a trend.
I love these cookies personally. Soft cookies are so much better than hard crunchy ones.
Ya but you can make soft cookies that are actually cooked
It’s a trend? How many homemade cookies from how many households do you eat?
Cookie dough is tasty, idk.
Three things happen during baking that change the flavor of a cookie.
Maillard reaction, caramelization, and the melting of fats. There are more, but those are the three we’re going to talk about.
The maillard reaction takes raw flour and turns it brown. It absorbs some of the sugar in the process, and creates a more complex, nutty flavor. Caramelization also browns some of the sugar, giving it a smoky, bitter flavor. They also give the cookie a firm or crispy texture.
You also melt any fats, like butter, that are in the dough. Melted butter separates and spreads throughout the cookie.
There’s also often an egg that helps build structure for the baked dough, and sometimes baking soda for fluffiness.
This means uncooked dough is sweeter than a baked cookie. It has a soft, dense, and moist texture that disappears when fully baked. It’s butter and sugar held together with flour and egg, and it’s delicious.
I often prefer slightly undercooked baked goods.
I like my cookies medium rare
Bloody.
Same, its like a cookie dough flavored cookie
Yay, food science!
Same reason people love raw cookie dough. They just like the taste.
I will never understand this.
It’s a ridiculous business model.
Except for the fact that it makes a bunch of money you mean?
You’re a ridiculous business model.
Your mums a
rediculousbusiness modelI don’t even sell flowers!
That’s not fair at all, his mom’s a savvy small business owner who does absolute numbers on OnlyFans. Have you turned your hobby into a career? Didn’t think so.
I mean, it clearly works if a lot of businesses do it.
Based on what measure?
Millions of dollars in yearly profit by the food industry that makes and sell raw cookie flavors disagree with your business acumen.
We’ve been baking some cakes and cookies like that in the Netherlands for decades.
Not if you make it yourself. Saves baking time, cost of purchasing store-bought cookie dough, and cost of electricity.
Plus, it tastes better, because it doesn’t have to have weird shelf stabilizers.
If you ordered a cookie and didn’t get what you want, that sucks and is indeed frustrating.
However I don’t know what that has to do with anyone else. If someone wants to eat an almost raw cookie, or a too soft cookie or whatever, I don’t think that should bother you.
I hate crumble cookies as well. Weak unsatisfying texture, and way too sweet before they even add all that syrup shit. Also they’re too big, I take like one bite and the sweetness is already unbearable.
Thank you. That’s the most insulting part. It’s a mediocre cookie at best.
I don’t order these and I can’t talk shit about them at home cuz I trying to be a better partner, so I do what normal people do and go vent on the internets.
I apologize to those who I have upset.
Personally I think the most insulting part is the price.
They make them big to try to justify it, but its still a bullshit high profit margin food.
I think people just like them because they are very fresh. Most places just sell you some cookie in a box made a couple weeks ago in a factory somewhere by robots so it is marginally better than that in theory.
I’m of the opinion that Crumble is only successful due to marketing and viral advertising from insta models. Just to double down on what you stated already: Their cookies are shitty, crumby, over sweet garbage that tastes like something out of the bargain bin at Dollar General. Actually, no. I’ve had delicious cookies from Dollar General. Bargain bin at Walmart bakery.
Not to mention the fact that a single cookie is nearly half your daily caloric needs
That’s basically every cookie
Give it to me raw
And wriggling!
Ooh baby I like it raw
Bite the cookie, Im going in dry!
Breed Cookies.
