The Lincoln Project, an anti-Trump group run by former GOP operatives, called out Donald Trump’s record on reproductive rights in a new ad appealing in dramatic fashion to men with daughters as both presidential campaigns seek out a core constituency key to winning the White House in November: women...
I was going to write more context, but got too sleepy. Essentially the ad for LBJ showed an innocent little girl counting flower pedals and then they imply that she gets nuked. Then a voice says that these are the stakes.
No one had seen a political ad like that and it upset a lot of people. But it did its job. It actually only played once, but was considered the ad that win LBJ the election over Goldwater. It was essentially the atom bomb of political ads.
While seeing something like this nowadays is relatively normal in media, an ad like this from the Lincoln Project has yet to be seen in political media. It’s a daughter saying “if you vote for Trump, then you don’t love me.” I think Lincoln Project know that there will be no going back from this ad but also suspect it’ll swing the election. I think that projection is overly optimistic, but I’ve been wrong before and I’d love to be wrong this time.