That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
Jaguaren’t
Awh hell nah, no more JAAAAAAAAAAG :(
Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
The font is ugly.
>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.
They’re trying to impress investors with ‘serious’ design, not stand out with a unique one
Nothing says “serious” like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
I read this as joguar when I first scrolled by.
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still…
/j
…pReTtY fArKiN’ sToOoPiD.
I would have guessed that was a Puma logo.
You’re making that up.
Slazenger
You spell stoopid with three O"s. Maybe your the stoopid,
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
Their logo doesn’t have a jaguar and their car commercial doesn’t have any cars. Fuck it, whatever
They went from luxury car company to mediocre smartphone brand
JaGUar
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That’s impressive, haha.
It looks like an off brand sportswear shirt you’d find on an African market.
GUys I’m from
20402035, here’s Microsoft’s logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
We’ve gone full circle again
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}