Santa Claus is working with a top PR London firm to explain to children everywhere why he gives the best gifts to rich children.

The move comes after children everywhere began comparing gifts and realised that maybe being good throughout the year wasn’t as important to Santa as what your parents do for a living.

Well-behaved 7-year-old Henry Williams told us he got some nice toys and games but that Marcus James, a kid who regularly bullies other children, and whose father is a lawyer in the city, got an iPad, PS5 and a remote control car that can do 20 mph.

He said, “I just want a level playing field from Santa, that’s all. Is it too much to ask?

“It seems that across society the rich are getting richer, and now their kids are also getting the best presents from Santa.