Games Workshop’s remarkable run of success continues, as the Warhammer 40,000 maker’s sales smashed expectations yet again over the summer.
Revenue rose by 16.5% year-on-year to £127 million, and profit rocketed by 46% to £57 million as customers spent more on indoor hobbies during the summer washout.
Games Workshop said the rise was “driven by healthy growth across all channels” as it launched the 10th edition “Leviathan” Warhammer 40,000 set.
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The Nottingham-based business’ flagship Warhammer 40,000 board game — set in a distant future where aliens, humans and fantasy monsters do battle — is famed for its pricey figurine sets. Forum posts suggest that buying very basic armies for two beginners, plus a rulebook, directly from Games Workshop would have cost around £175 in 2008.
Spending that money on the shares instead would have returned around £26,000, including dividends. That’s enough to buy a custom-painted 1997 OOP Metal Thunderhawk, which became the most expensive Warhammer kit in history when it sold for £25,600 on eBay in 2021.
Odd that getting everyone to re-buy all their rulebooks again (and a good chunk of their army as their old lists don’t work) has seen a surge in profits. I imagine someone has raised the idea of doing this once a quarter to see what the market will bear.