• PuppyOSAndCoffee@lemmy.ml
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    1 year ago

    100% data driven marketing is not about reaching people who are or will be consuming, it is reaching people who aren’t => selling things to people who don’t want to be sold. Keeping sold is a diff matter.

    That’s what makes this big data so discouraging, if I look at a beer, it is more likely marketing teams will try to reach me on lateral data topics (would you like a gym membership?) that have nothing to do with beer vs “hey here’s a coupon for 5% off”.