A TV shopping channel has suspended broadcasting and will make the “majority” of its staff redundant after hiring insolvency experts.

Administrators for Peterborough-based Ideal World said overall trading was “not strong enough” for business to continue after a slump in viewers.

I’d have thought Lockdown would have given them a boost but it does feel like a business model aimed at older people and even they’re switching to online shopping. That said, QVC seem to be doing OK.