I can see that not driving people away but confusing people that aren’t massively tech savvy.

This is a disadvantage early, but it also weeds out a lot of the critical mass ignorance and a lot of the people who are unwilling to make any effort to think critically. I’m really looking forward to how it grows. The more popular it gets the more the pressure will be to have it be user friendly. Right now it feels like reddit from about a decade ago.