They’re introducing myLIMITLESS Plus which covers:
- Seat upgrades like Recliner and Premier
- iSense and 3D
- Access to Luxe cinemas
Some of which was included in the previous myLIMITLESS pass.
Price is an extra £3 to £17.99/mo.
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It’s a big hike percentage-wise but, when I signed up, I was surprised you could go to a Luxe cinema for the same price as the old school, bum-numbers.
It’s a bit cheeky not offering much extra, largely shifting things we already had to myLIMITLESS Plus but it including 3D and iSense will likely make me go and see more of those to get my money’s worth. Apart from Avatar 2 (which I went all in on), I’d usual swerve those formats as they weren’t included in the pass but now I’ll target them.
Timing is a bit suspicious - they clearly waited until cinemas had stopped struggling post-COVID and a lot of us had got back into the routine.
I was just thinking about a cinema pass after Oppenheimer at the weekend. If you see 2 a month I guess your getting value with this? My other option is Curzon membership which is less up front but you only get a handful of tickets instead of access all year
So looking at the costs for a Luxe cinema:
- Standard adult ticket: £17
- Standard 3D ticket: £19
- myLIMITLESS extra for 3D: £2
- Standard iSense ticket: £20
- myLIMITLESS extra for iSense: £3
So if you go to one film a month, 2 at Christmas then you are likely breaking even. If the pass covered the fancier formats, then I’d likely go to them, so my theoretical saving would actually jump up.
So in June I went to see seven films and I suspect four could have been in iSense. So I would have had to pay £119 at standard rates and £131 if I’d have gone with iSense.
That was quite a quiet month - in October (with the run-up to Halloween) I saw twelve films, although white a few were older films they didn’t charge full price for. However, you slice it the cost would be about £110-120 a month. So I am doing well out of the deal even at the new price.
I’ve definitely recommend it - I go a couple of times a week (or more) and, even with the price-hike, it’s well worth it and trying to get my money’s worth, it does force me out if the house when inertia would probably mean I’d stay in.
A friend has now got one too - he loves cinema but work and family commitments mean he wasn’t getting to see much, so he got the pass to prod him into going to a film 2 or 3 times a month. We’re also added as friends (through the settings on the main website), so we can book both tickets at the same time.
I helped a lady book tickets through the machine once (I think we were waiting for a friend’s son to buy popcorn) and she’d just rocked up without checking ticket pricing, so was surprised how much it was going to cost as she’d turned up for the Luxe 3D iSense screening. It’s a punishing price if, as with her case, you are a party of three and weren’t especially bothered about seeing it in as fancy a format as possible. And yes, I am there often enough I seem to fill in for staff on occasion.
The one downside is that I go less to my local, community-run cinema.
