Google’s “Nest Aware” camera subscription is going through another round of price increases. This time it’s for international users. There’s no big announcement or anything, just a smattering of email screenshots from various countries on the Nest subreddit. 9to5Google was nice enough to hunt down a pile of the [screenshots].

The “first-generation” Nest Aware subscription, which is tied to earlier cameras and isn’t available for new customers anymore, is doubling in price in Canada. The basic tier of five days of 24/7 video is going from a yearly fee of CA$50 to CA$110 (the first-generation sub has 24/7 video on every tier). Ten days of video is jumping from CA$80 to CA$160, and 30 days is going from CA$110 to CA$220. These are the prices for a single camera; the first-generation subscription will have additional charges for additional cameras. The current Nest Aware subscription for modern cameras is getting jumps that look similar to the US, with Nest Aware Plus, the mid-tier, going from CA$16 to CA $20 per month, and presumably similar raises across the board.

Japan is seeing jumps, too, with annual Nest Aware for modern cameras going from 6,300 yen to 8,000 yen. Again, there’s no full list of price increases anywhere for every country; at the moment, we’re working from email screenshots, but it sounds like Google is rolling out similar price increases everywhere. The bill increases are happening in about a month, on March 25, 2024. The US already saw a 25–33 percent price increase in September, and it looks like, for the modern Nest Aware plan, the prices internationally are being brought in line with those increases. Users don’t seem too happy about the price increases, naturally.

    • ᴇᴍᴘᴇʀᴏʀ 帝OPMA
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      24 months ago

      They’ve raised the prices in line with the earlier US price hikes.

        • ᴇᴍᴘᴇʀᴏʀ 帝OPMA
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          14 months ago

          Ah yes, numbers are hard, apparently, especially for tech journalists. I presume they’d have a form of words to explain it, like “it’s a rise of 100%, meaning it has risen 200%” but it wouldn’t be convincing. Amusingly, saying the price is up by 200% would have made a more attention-grabbing headline.