I think there’s some nuance there too. I’m not keen on the idea of my facebook messages, or google chats, or private emails, things like that going into other peoples hands (regardless of how much I can do to stop it), but purely ad-based stuff doesn’t bother me. I’m gonna be seeing ads for something, and whether or not they’re things google or amazon think I might want doesn’t really change the equation for me.

However, I do hold it to be true people should be in control of that if they want to. I feel like the choice is important.