As per the modern way then, it’s perhaps unsurprising that the movie will now be leaping to premium video on demand services at some speed. While we await a UK announcement, Lionsgate in the US is now making Borderlands available at home from 30th August, just three weeks after it made its debut in cinemas.
They are trying to squeeze every cent out of this to reduce their losses.
By the sound of it, thats going to be impossible! I wonder how much this will impact the directors going forward? I wonder if this will put them in movie jail?
They need income to offset the losses against.