A Labour MP has launched a campaign to cut the price of Freddo chocolate bars to 5p.

Patrick Hurley, who represents Southport, has said he set up a petition after speaking to students at a school in his constituency.

Announcing the move on social media, he said: “20 pence for a Freddo is too much, especially in a cost of living crisis”.

The 18g Cadbury chocolate bar was originally introduced to the UK in the 1973 and then relaunched in 1994 when it cost 10p.

For over a decade, the price of a Freddo stuck at 10p, not rising with inflation.

Since the mid 2000s the price started to rise and costs currently stand at around 30p.

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Hurley told the BBC he was inspired to launch his campaign after speaking to students at a local school in his constituency.

“The girls were very clued-up about political issues, including assisted dying and the Middle East.”

However, he said one of the students also asked if he could launch a petition to cut Freddo bars to 5p.

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The Southport MP added that since announcing the campaign he had “learnt more about Freddos than any person should”.