“Death of the what? DVD is not dead, at all,” Kevin Costner said. “That’s what they’d have you believe. Maybe it’s not making the same amount of money, but just try to go ask for that from the studio. They won’t give that up. A lot of people that like my movies, they can’t get to a theater, and they’re waiting for that moment. You can’t make your film for the opening weekend. You have to make it for its life.“
I’d have loved someone to ask follow-up questions:
Who are “they”? Big Streaming? Disney seem to be back on the path of streaming and physical releases and are, presumably, doing well out if it now they realise that they are catering to different (although overlapping to some degree) audiences.
His movies specifically or just film fans in general? Is there an odd Costner fan/shut-in demographic out there who don’t do streaming? Going to the cinema can be pretty expensive these days - In was at the Odeon waiting for my friend’s son to buy popcorn in the “special” Avatar 2 bucket and ended up helping a family at the ticket machine. It was a mum, son and granny who’d just randomly decided to nip to the pictures and they thought the machine had gone mad. I had to tell them that was the price as the next screening for their film had all the bells and whistles which it really didn’t need (I was there specifically for all bells and whistles because it was Avatar 2 and I wasn’t going for the story) and it would be cheaper if they came back at a different time or bought the month-long pass, neither of which they really wanted to do. I could imagine that experience was off-putting and they might stick ti home video. For the price they paid they could probably have bought the complete Kevin Costner filmography on DVD (if they so wanted).
I think he means old people
I’d have to assume a KC fanbase skews older. Probably one that also doesn’t own a Blu-ray player.