That’s in Italy (Milan) and it is due to lack of public funds to pay for monument restoration.
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If only the owner of those churches was one of the wealthiest organizations on the planet… Oh, wait
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It also helps that they took out a huge litigation (read: rape) insurance policy.
I know it’s just another type of lawful evil, but if it helps, I used to work in those types of insurance claims and we denied every single one where they knew or should have known about it (and the rapists themselves were never covered).
I quit, because generallyfuck that, but part of what made me leave was the experience of gathering lists of credibly accused priests and finding their earliest accusation. Any wrongdoing after that could be considered expected and there would be no coverage for it. At the very most, we covered the person who initially hired the perpetrator, but only until the point that they should have fired them (first complaint, sketchy behavior, etc.). If they ignored or reassigned the priest into a new position with access to children, then often even that was denied.
I’ve since moved to another country, where insurance works completely differently (and the church is in nearly every country), so they definitely have a variety of policies, but at least in the US, you can’t insure expected or intended consequences with most companies, and you can’t insure illegal conduct at all.
Apple?
This monument was paid by indulgences. ADs on top of it are free money for the church they can spend brainwashing people into their cult.
if i had to choose I would let it crumble.
I’m not sure it is better
Religious monuments in italy are owned by the catholic church. If they are in need of money perhaps the pope could sell same of their golden gauntlets or their apartments in london
https://en.wikipedia.org/wiki/Banco_Ambrosiano
The italian goverment doesn’t lack money either, politicians just raised their salary.
The really essence of this building is to be an AD for the church, which by the time it was build was a state with an army.
Yeah, the whole thing is a monument to evil men exploiting the locals.
The amount the Italian government makes in taxes should EASILY cover any restoration. I think the correct term you are looking for is economic mismanagement.
Or the Municipality of Milan, which is from an opposition party and in continuous struggle with the central government (and the regional one).
Seems more like a bad photoshop to me.
It looks weird because it’s a screen sponsored by Samsung, you can also see it on Apple Maps:
Huh. I don’t like it but I get it.
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Who on earth chose to build a church behind this beautiful Samsung™ 4K screen?
I don’t know if after building a 4K screen, a church like that could ever be built.
umm, you need something to mount the giant screen, don’t you? So might as well have some class while you’re at it.
The church is under construction. What you see behind the ad is a printed photo of what the church will look like, it is not actual architecture.
This is like a poster on the wood walls they place around construction sites, it’s fine.
id still rather have no ad tho
True, but this is likely to be helping fund the reconstruction/repair work. So it’s kinda benefits everyone if it’s saving money from the public purse.
It’s a church soooo, still a no in my book. To many pedo priests getting outted atm.
I mean I agree but cool religious architecture is still worth maintaining. If only we could start building cathedrals for things like Denny’s.
I can get behind that.
ask if they’re okay with it from behind though
*restoration
We’re aware of that, it’s the popup advert that we can’t click to close that’s depressing :-/
Oh wow, that’s a really weird thing to put on a church. I mean, I like ladies, but I’d never put giant pictures of them up on a building as a permanent installment. To each their own, I guess.
How utterly revolting. I get peoples comments about religion, but that doesn’t somehow remove the fact that this is a beautiful piece of architecture being marred by a disgusting shitty advert.
Agreed. What’s even the point of arguing in favor of the cultural legacy of a given religion in shaping a city’s architectural history if they pull shit like this?
This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it’s only temporary during repairs and helps maintain the building then I’m all for it.
Oh great……. CONTEXT. NOW what am I supposed to do with all of this boiling rage?
Ask why a historical monument has to rely on advertising dollars to be repaired. Why the kinds of organisations that would put a garish ad billboard over the top are the ones with all the power in our society.
Just because the billboard is funding repairs doesn’t mean it’s good. It’s emblematic of how much is being hoarded by capitalists.
Tax the churches now!
It does convey the (accurate) message that money is more important to the church than its message or its congregation.
Saw something similar when I was in Paris at the Louvre last fall. I couldn’t believe my eyes at first. As if the tourist masses (myself not excluded, sadly) weren’t bad enough.
I didnt even notice that they even completely covered the wall in a fake facade at first. Like “oh we wanna protect the look of this beautiful monument” but also “here look at this advertisement!”
This does more look like some sort of scaffolding for repair work
Now im wondering if whats depicted on it, is even actually there behind it.
It’s not, that’s what it’s going to look like after the restoration is completed.
Notice how not a single person down below gives one single flying fuck about the ad. Next they’ll try to smack you in the face with an add on a fly swater just to get your attention. And big boobs on the fly swater probably.
🌎🧑🚀Is nothing sacred?🔫🧑🚀Never was.
Hmm let’s go see some interesting architecture… oh shoot I forgot i need to buy stuff I don’t need. Thanks samsung.
God those are some ugly fucking glasses.
When I’d only seen the thumbnail and not the whole pic, I thought the title was talking about stupid glasses.
Do you think people raging over pictures of it on socmed are part of the appeal to marketers?
