Expect companies to push hard against anything that costs them money. In this case, there is a smal overhead for reminding subscribers, but the “subscribe and forget about it” is an important source of revenue. Particularly the users who get a “free” subscription, barely used it but it converts to a paid subscription. I’m sure they can live without the revenue stream, but of course they want to keep it if they can as it’s zero effort money.

The whole reason this is being proposed is because this is a widespread issue affecting consumers.

The golden rule (which Netflix appears to be trying to invalidate or die trying), is don’t remind people they are subscribed.

Lots of people that started Netflix at £7 a month quietly just rolled along until it hit £17, and are now getting frequent reminders, and cancelling.

Disney may fear that people are less likely to forget an un-used sub if reminded about.