Reynolds has his own theory about its success. “Disney probably doesn’t want me to frame it this way, but I’ve always thought of Deadpool & Wolverine as the first four-quadrant, R-rated film,” Reynolds tells THR. “Yes, it’s rated R, but we set out to make a movie with enough laughs, action and heart to appeal to everyone, whether you’re a comic book movie fan or not.”
There’s reason Disney and others may bristle at labeling it a four-quadrant film, which generally is reserved for movies that work equally for males and females over and under 25. Afterall, it is perhaps the most violent and bloody Deadpool movie yet.
Still, here’s evidence to back up Reynolds’ theory that it’s playing to a far more broad audience than the usual MCU movie, even if it’s skewing male by anywhere from 60 to 63 percent.
So far, 13.6 million people have bought tickets to see it, on par with last year’s Barbie, which was rated PG-13, according to Steve Buck’s leading research firm EntTelligence. That’s the most foot traffic ever for an R-rated movie.
More tellingly, 11 percent of the audience was under 17. R-rated films typically only have 5 percent, according to Buck’s outfit. At the same time, it should be noted that 21 percent of the audience for Marvel’s last five films, all rated PG-13, were under the age of 17, according to an unweighted analysis by EntTelligence.
Deadpool & Wolverine showed strength across all age groups — again, to Reynolds’ point — and not just the 18 to 34 crowd, which can make up as much as 60 to 70 percent of a superhero film’s opening weekend.
According to Entelligence, those between ages 18 and 25 made up 21 percent of ticket buyers; 28 percent were between 26 and 35; 33 percent were between 36 and 45; 12 percent were between 44 and 60; and 5 percent were 55 and older. PostTrack, another leading exit-polling service, had slightly different percentage breakdowns, but not by much. Other stats: 81 percent of the audience was non-family, 13 percent were family groups, and 6 percent were teenagers.
So a four quadrant film isn’t an X-Men movie
A four-quadrant film is one that appeals to all four major demographic groups in a movie-going audience:
What if you’re 25
Tough luck