Just Eat customers will soon be able to get vibrators and lingerie sent to their doorstep in minutes, as the company starts delivering products made by sex toy maker Lovehoney in the coming weeks.

The takeaway giant said it will deliver “sexual wellbeing products” and accessories from brands including Womanizer, We-Vibe and Fifty Shades of Grey.

Just Eat said the products will be delivered inside sealed, unbranded paper bags, with receipts attached on the inside to ensure “discretion”.

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Deliveroo partnered up with Ann Summers earlier this year to deliver its lingerie and adult products to people’s homes “in minutes”.

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Alongside delivering the products in plain packaging, Just Eat has also instructed riders not to leave the sex toy deliveries at people’s doorsteps, with orders returned to stores if customers are not contactable.