This has been an issue since long before LLMs. Before the AI summary box, scammers used targeted ads to place ahead of the actual company you were searching for.
Yeah, but that was easy to spot, both by people and by Google. There were at least some guardrails, imperfect, not ideal, but they existed. With llm there is basically none
This has been an issue since long before LLMs. Before the AI summary box, scammers used targeted ads to place ahead of the actual company you were searching for.
Yeah, but that was easy to spot, both by people and by Google. There were at least some guardrails, imperfect, not ideal, but they existed. With llm there is basically none