That is the problem with FPTP voting. They only need to focus on the swing areas. The rest of the country gets ignored. This is why the Tories have held onto power more than any other party. Campaigns are costly but produce votes, and they have more to spend than any other party. I keep saying it, we need a PR voting system. Far too many vote for what they don’t want and that leaves many without a say at all. I would really like to see party donations abolished along with second jobs. Restrict campaigns to a publicly funded platform, so that all get equal say. There should be a fact checking process merged into that to stop the lies that are being thrown around to con people.