if you were literally in-front of a shop. would you prefer to go-inside and look at the and make a decision there? or would you go “no I’ll open up amazon on my phone instead”

To be honest if I’m in-store, I’ll quite often open a browser so I can look at reviews, so yes I’ll tend to end up open up Amazon, bith for reviews and a price check.

Yes, it’s “more complex than the two second thought answer” - but I’ll contend that this still the largest factor in the changing make-up of the high street.