Tate & Lyle's Sugars, which owns the product, claims a new logo will appeal to modern shoppers.

Drop the dead donkey lion!

I don’t like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.“The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok,” she told the BBC.

When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…

  • Echo DotEnglish
    3·
    9 months ago

    That is fascinating I never knew syrup came from dead lions. I wonder if you can get vegan syrup.

    • FlaxEnglish
      11·
      9 months ago

      It’s a reference to Samson in Judges 14:8-9