Revealed: Fossil Fuel Giants Are Using British Influencers to go Viral
www.desmog.com
Oil and gas supermajors including Shell and BP are using UK influencers to push false solutions to the climate crisis and manufacture a more family friendly image, DeSmog can reveal. The influencers have included a popular former BBC presenter, a polar explorer, and an exasperated father of five who needs a break and finds it […]

Oil and gas supermajors including Shell and BP are using UK influencers to push false solutions to the climate crisis and manufacture a more family friendly image, DeSmog can reveal.

The influencers have included a popular former BBC presenter, a polar explorer, and an exasperated father of five who needs a break and finds it in the form of BP’s rewards app.

The campaigns have been deployed across a number of social media platforms and are part of a global effort to give “millennials a reason to connect emotionally” with oil and gas firms, and to tackle their perception as “the bad guys”.

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Our analysis uncovered promotional material from two PR firms representing Shell, boasting of the success of their online advertising. One of the PR companies claimed that content fronted by UK inventor Colin Furze reached nearly a billion people, while another claimed that a campaign with explorer Robert Swan OBE made Shell’s audience “31 percent more likely to believe” that the oil company is “committed to cleaner fuels”.

  • smegEnglish
    2·
    11 months ago

    For anyone who thinks influencers are just a new kind of celebrity and not paid shills for corpo scum, here’s your evidence to the contrary.

    Sad to see Colin Furze on the list, at least it’s not for something obviously evil though.