Indeed. There’s another recent article on The Register looking at Amazon and AI, they’re developing AI, creating tools help others train AIs and supplying the cloud infrastructure to do it - it’s all a very complicated set of intertwined interests that’s going to be hard to unpick:

Amazon, for its part, has partnered closely with AI startups, including a $4 billion investment in Anthropic, the model builder behind Claude.

At the top of Jassy’s generative AI stack are off-the-shelf applications and services. These are apps like Amazon’s Q code assistant, which debuted last fall, as well as internal applications designed to drive sales.

“We’re building a substantial number of GenAI applications across every Amazon customer business. These range from Rufus — our new AI-powered shopping assistant — to an even more intelligent and capable Alexa, to advertising capabilities,” he said.

While Amazon will continue to develop these kinds of AI tools, Jassy expects most generative AI apps will ultimately be built by others.

“These AWS services, at all three layers of the stack, comprise a set of primitives that democratize this next seminal phase of AI, and will empower internal and external builders to transform virtually every customer experience that we know,” he said.

It’s probably not a surprise that a lot of the biggest companies in the world have their fingers in the AI pie (Nvidia gets a mention in that article too).