The real sin is that they could charge $65 for that same lamp, still make a profit, and make up the difference via volume sales, if their product is good enough. But we all know what’s really going on here so there’s no point in trying to convince them to be smart about it when they can be greedy instead.
The real sin is that they could charge $65 for that same lamp, still make a profit, and make up the difference via volume sales, if their product is good enough. But we all know what’s really going on here so there’s no point in trying to convince them to be smart about it when they can be greedy instead.
Premium lower volume items is a perfectly fine business model.