As someone who grew up playing games like World of Warcraft and other AAA titles, I’ve seen how the gaming industry has evolved over the years—and not always for the better. One of the most disturbing trends is the rise of gacha games, which are, at their core, thinly veiled gambling systems targeting younger players. And I think it’s time we have a serious conversation about why this form of gaming needs to be heavily restricted, if not outright regulated.
Gacha systems prey on players by offering a sense of excitement and reward, but at the cost of their mental health and well-being. These games are often marketed as “free to play,” making them seem harmless, but in reality, they trap players in cycles of spending and gambling. You don’t just buy a game and enjoy its content—you gamble for the chance to get characters, equipment, and other in-game items. It’s all based on luck, with very low odds of getting what you want, which leads players to keep spending in hopes of hitting that jackpot.
This setup is psychologically damaging, especially for younger players who are still developing their sense of self-control. Gacha games condition them to associate spending money with emotional highs, which is the exact same mechanism that fuels gambling addiction. You might think it’s just harmless fun, but it’s incredibly easy to fall into a pattern where you’re constantly chasing that next dopamine hit, just like a gambler sitting at a slot machine. Over time, this not only leads to financial strain but also deeply ingrained mental health issues, such as anxiety, depression, and a lack of self-control when it comes to spending money.
Countries like Belgium and the Netherlands have already banned loot boxes and gacha systems, recognizing the dangers they pose, especially to younger players. The fact that these systems are still largely unregulated in many other regions, including the U.S., shows just how out of control things have gotten. The gaming industry has shifted from offering well-rounded experiences to creating systems designed to exploit players’ psychological vulnerabilities.
We need to follow Europe’s lead in placing heavy restrictions on gacha and loot boxes. It’s one thing to pay for a game and know what you’re getting; it’s another to be lured into a never-ending cycle of gambling for content that should be available as part of the game. Gaming should be about fun, skill, and exploration, not exploiting people’s mental health for profit.
It’s time for developers and legislators to take responsibility and start protecting the players, especially the younger ones, from these predatory practices.
We had to convince my brother in law (13yo) to not spend his birthday money of £85 on Genshin impact skins. Kids are fucked by advertising man
I’m no stranger to people paying for skins and all, but when i first heard that kids want vbucks as a Christmas gift my stomach kinda turned.
It’s the same formula in damned near every game now. Pay2Win has made even the most chill JRPG a wall of ads and notifications to spend more money.
Report that shit to the EU or your government. At least in Europe they care…
China has announced a ban on Gacha game mechanics (and lootboxes, predatory discounts, and gambling) which should hopefully ripple out to Europe and the US soon.
A lot of these mechanics were adapted from the Chinese gaming market and I think the same will likely happen in the reverse.
I remember being pissed when I got shitty cards from a YuGiOh booster pack when I was a kid, never bought new packs again. Only got stuff if I knew its value first. The fact that kids these days are actually falling prey to these systems shows how much more advanced and predatory they are.
I’m quite sad that most games for smartphones are either gatcha-hell, or add-ridden messes.
What good options are there? I tried OpenTTD for Android, but the UI is really not optimized for such a small screen.
there’s still good games on the app store, you just gotta pay. Stardew is good on phone
Here are games I like that are just mobile ports without ads or micro transactions:
Slay the spire
Monster train
Mindustry
Mini metro
Honorable mention to Vampire Survivors which is mostly a simple port, but it does incentivize you to watch ads for extra lives.
Quite a few years ago now I went to my nan’s house for Christmas.
My cousin, I think he was about 13, had got a £50 Steam voucher for some games. Him and my other cousin who was a couple of year older went to Steam, swapped the voucher for something, and then took that to a gambling site. I don’t know if they’re still a thing. It was something to do with Counter Strike drops I think. Heavily advertised by YouTubers who ran them, with a bunch of videos showing them winning. The sort of thing they’d be sent to prison for in any right thinking society.
They took that £50, put it in, and clicked. The younger one went “what now?” and the older one just went “oh, nothing. It’s gone.” A couple of games worth of money, gone. For nothing.
He looked like he was about to cry, and only didn’t because he was going through that acting tough phase.
He’s an accountant now, and plays crown green bowling. I like to think that was a relatively cheap lesson in why not to fuck around with gambling.
Seems about right. CSGO skin gambling was all the rage 10 years ago.
That’s so devastating. I feel awful when kids are let down like that.
At least that lesson cost mere £50 and not thousands of pounds if he won and wanted to chase that dopamine hit of winning.
It sucks, but in a world we’ve chosen to litter with landmines, it’s a relatively harmless experience.
I would be more worried about the kid winning and internalizing the feeling of instant gratification.
At least make all gacha games R18, no kids should be exposed to this stuff.
Curious to see what that would do to the industry as a whole. But this is not entirely our of line with what countries like Korea, China, and Japan have already been fiddling with.
Is roblox a gacha game? My little 7 year old nephew wants to play but I’m not sure if it’s appropriate (as the gaming liason in the family)
I wouldn’t call Roblox itself a gacha game. That category is the ones where you are trying to collect all the heroes in the game and level them up with rare loot. AFAIK they generally, if not always, involve loot crates that you have to purchase.
Roblox has its own problems. As spelled out by People Make Games in these two videos.
https://youtu.be/_gXlauRB1EQ?si=ngjtGwhA5JH5FcEL
https://youtu.be/vTMF6xEiAaY?si=u1z_LYfOYrOMlUDd
Roblox claims to teach kids how to make their own games. At this point from what I’ve heard, I would suggest Unity Engine before Roblox, and I wouldn’t recommend Unity after their pricing debacle.
Watch the videos, and have a serious discussion with his parents about it before you get him that game platform.
Roblox is not a game, it is a game platform where users make games. Roblox games, especially ones that are mildly popular at 500-5k active players usually have reasonable monetization and no gacha. Some have lootboxes.
Don’t know if there are gacha mechanics but Roblox has been widely criticized for basically using child labor. The majority of content is user created. Don’t know how exactly it’s monetized but i can’t imagine it’s good.
The problem is the new wave of gacha games are really selling you on characters and Hoyoverse isn’t even hiding it anymore: The more money you pour into Zenless Zone Zero, the less clothes the Proxy wear in the unlockables. And they have characters for every sexual preference on Earth at this point.
The interesting thing is that although I’ve almost never spent money on a gacha system and haven’t played much gacha systems recently, my brain subconsciously craved for more but in a safer way.
That’s why I created the JavaScript weighted playlist for myself: A random selection of songs from my music library where some songs play (much) more than others. Getting a super rare song is akin to getting a top tier drop. Additionally, the playback rate is randomized to a normal distribution, giving the tiny chance that a rare song can play with a wild playback rate. And if that wasn’t enough, some Geometry Dash related songs can randomly skip to the next song, simulating watching someone try to beat some demon level.
I’ve created a skinner box for my brain that sometimes causes me to waste hours just clicking on the “next song” button to see what shows up next. My wallet was not harmed in the process (although it might soon be because I want it to work on a portable device, but that money would go to some niche open source hardware thing rather than a greedy gacha publisher).
This is extremely interesting and in general kind of touches on a point that I heard that’s kind of funny… People are just bored, and all of Good and bad things that we do in this world are a result of that boredom. Gambling, our hobbies, picking up another job. If it cures your boredom there’s nothing wrong with it
Government should set up a site where companies using loot boxes have to open a tax box to know what tax they’ll pay that month, to keep things exiting, with the option to buy more tax boxes for a few million per box.
That’s hilarious. Unfortunately that is what is happening already. Large corporations are buying ridiculously low taxes by spending a few million up front.
It’s a small measure, but I’d really like to see a law where gacha games need to publicly advertise their odds and allow independent verification.
The biggest effect it would have is, the odds would need to be static. Many gacha systems have been accused of putting a hand on the wheel, assuring someone “so close to their needed item” must keep going through a series of failures.
publicly advertise their odds and allow independent verification.
The biggest effect it would have is, the odds would need to be static
i mean, genshin kinda does this?? ingame on the wish screen they tell you about their pity system, where 75-100 ‘wishes’ is a guarenteed top-tier drop
This is already a thing in most gacha games due to laws that already exist in certain countries.
The way the gacha works is very public knowledge for every popular one, and can be verified by the players.
the only gacha i play is limbus company ^(glory to project moon)^ so i dont know if this is true for other gachas but yeah, in limbus you’re always just one click away from seeing the % chances of getting a specific identity/ego, although this is done in compliance with some korean laws about online gambling (its the first thing you read when you open the probabilities menu)
I don’t really know a lot about gatcha games, the only one i played was some DBZ game, because i wanted to get back into DBZ, and shiny things. I never payed money for it, because honestly i didn’t really see the point, aside from it being an obvious waste of money, and at the end of the day, i never felt like i missed out of anything, because of maybe luck or just grinding or not caring enough.
anyway, i’m pretty sure they said what the odds are of pulling a specific card, and that it’s like in the 1% or 0.5% or whatever. But i don’t think that helps at all, because people who gamble like to game, no matter the odds.
Without spending money, a lot of these games simply become boring and deeply repetitive over time.
The system for farming “free” in game currency feels more like a chore than entertainment. The benefits of each upgrade is more marginal while the adversaries progress rapidly.
There’s a “git good” angle to this kind of game, as it drifts from an FF-on-easy-mode to Dark-Souls-on-Legendary. But if I want that experience, why not just buy a copy of a Souls game?
Certainly Eldin Ring is worth a few hundred hours, has a much richer experience, and won’t immolate my wallet inside a month.
It’s time for developers and legislators to take responsibility and start protecting the players, especially the younger ones, from these predatory practices.
They’re making fucking bank with these practices. It will have to be stopped by government regulation. Self-regulation of industries has literally never fucking worked once in history. Look at Boeing, which has had the FAA basically glad-handing it for 50 years and it’s falling apart at the seams (sometimes literally).
It is difficult to get a man to understand something, when his salary depends upon his not understanding it.
-Upton Sinclair
I mean, look how fast the ENTIRE industry shifted to battle passes (and still gacha) and away from “loot boxes” the very moment the first country said they’d consider regulation.
At least with battle passes its all laid out and its more a case of putting the play time in.
Even the ESRB, another example of gaming industry self-regulation, hasn’t stopped gaming companies marketing M-rated games to kids or really slowed down sales or access to such games to underage players at all. If anything, they use the M rating as a direct marketing tool to kids: “your parents wouldn’t want you to play this so you totally should”.
EDIT: autocorrect is dumb
Ah yes, the ESRB, the group built to avoid actual regulation.
I mean, I get it, to an extent, the MPAA was and is absolute dogshit and filled with weird right-wing Christians who don’t like things that show women’s sexual pleasure and a lot of other weird censorial decisions.
Like how Hillary Clinton wanted to ban GTA because of the Hot Coffee mod, when the actual “Hot Coffee” minigame wasn’t available in an easily accessible way.
So, to that extent, I can understand why they built that system to avoid idiot fucking puritans taking over the ratings sytem, but I generally agree, it’s become more of a taboo thing just like the “PARENTAL WARNING EXPLICIT LYRICS” just made people want that version more. (That really worked out, huh, Tipper Gore?)
Without actual enforcement, it becomes something cool for kids to get.
The AO rating is still the kiss-of-death for game content in North America, enforced by retailers. Even still, the ESRB only came about because the political climate at the time was very much “clean up your shit or we’ll do it for you.”
Then they come up with the rating system whose only enforcement is on the AO rating, and don’t bother to actually clean up their shit. As the post above yours mentioned, the problem is lack of enforcement anywhere outside the AO rating or even anyone involved actually caring. Devs and marketing teams push for M if they want to actually sell a game to kids above 7 years old, retailers will sell anything to anyone lest they lose out on the money, and parents who ask about it will just ask the kid who wants to buy the game and will lie about what the rating means. We can crab about movie ratings all we want, but at least most studios and theaters actually enforce the MPAA’s rating and parents know what movie ratings mean. Game ratings are basically like TV ratings, so irrelevant you wonder why they even bother.
I don’t know where you’re hearing retailers don’t enforce ratings. Yes, it happens uncommonly, but the FTC previously found ratings compliance was higher among video game retailers than at the box office, and not much has changed in the culture since then. I’ve worked at multiple retailers that sold video games, and the training for video games enforcement was always taken just as seriously as with alcohol sales.
Being the largest entertainment industry in the world now, video game publishers are serious about this stuff. Developers also still take steps to avoid a Hot Coffee situation from occurring again.
Also it should be required to display prices in local currency. I spent 2.99usd on that fox card game. Ended up costing me 5 bucks canadian
Don’t gamble please for the love of fuck, all gambling is mathematically designed to never pay off for the one gambling
Excuse me but I heard that the real problem with gamblers is that 99% of them quit before winning big.
You are 100% sure to win if you play long enough.
It’s a lot easier to design when the only payout are pixels on a screen.
I generally agree, but poker is an exception where, if skilled enough, you can actually make money.
The problem is that everybody sitting around that table thinks they’re skilled enough.
Plenty of times I agree. However, no other game in the casino is one so heavily reliant on skill, and if you are skilled in it, it can pay off.
You’re like 5 years late on this realization. Unfortunately not much is changing.
It seems the EU is moving on this issue with their usual tectonic speed.
Let’s hope they also hit with their usual tectonic force.
Compared to the US, the EU is lightning fast. California probably beats them sometimes, though.
Cali is a hit or miss, the Cali privacy reg has been so watered down compared to the GDPR it feels like the ad industry got it in to prevent future harsher regulations.
Without being a gacha game, World of WarCraft is guilty of a lot of the same stuff. You probably know people who flunked out of college due to the addiction, or have heard of parents who neglected their child over that game. It preys on a lot of the same impulses that Diablo and Diablo II seemed to have found by accident, before they were monetized by subscription fees and then microtransactions. And you can see a lot of the same in games like Destiny.
Haven’t played WoW in awhile, but do they now have ‘you can spend unlimited money’ mechanics? Previously it was just stuff like mounts and character transfers and stuff. I know you can also sell tokens for gold, but I thought gold kind of becomes irrelevant at some point. The best gear is bind on drop right? Theoretically I guess you can pay gold for boost runs, which probably counts as an endless money sink.
I kind of have a mental separation in my head between games with unlimited money sinks (like games with energy mechanics) where you can spend and spend and spend and it never stops, vs games that have a finite of things to buy.
It can still be way over priced, but there’s a maximum amount of money you can throw at the game. Even Diablo 4, with a relatively huge and highly priced number of cosmetic items has effectively a maximum price (though every new cosmetic increases that price). Vs Diablo Immortal allowing you to spend 10s of thousands of dollars and still need to keep spending. I think unlimited money mechanics should be outlawed or at least fully classified as gambling and regulated accordingly.
I think keeping you addicted so as to continue to paying a monthly subscription is bad on its own, and I don’t think it needs to be qualified by how much you spend overall if they’re still knowingly capitalizing on that addiction in an unregulated environment. But also, while I don’t know the answer to your question for a fact, I would imagine that they do have ways to spend unlimited money in that game if you’re so inclined.
Fair, but given the degradation of gaming these days I think a lot of people who aren’t paying attention have an outdated and understated view of just how bad things are. A parent might be thinking: wow had a subscription, so this game with micro transactions isn’t all that bad, not recognizing just how tuned modern predatory gaming has become at extracting money and addicting its users.
WoW mostly addicted people to playing (consuming their time), you can go hours and hours of gameplay without inputting more money. But mobile games maximize extracting maximal profit for minimal gameplay. There’s no functional difference between a gacha pull and a slot machine pull. It’s an endless, mindless set of pretty lights where you just hit the buy button over and over and over. If you sat people down and made them watch (with a running cost total) most people would immediately see the resemblance to a casino.
I think it’s helpful to break things down into more granular levels of predation, just to help clarify how bad it’s getting, even if all of it is problematic.
Without being a gacha game, World of WarCraft is guilty of a lot of the same stuff.
I’m not a fan of trying to poison the well on this discussion by trying to bring in a lot of secondary issues and try to broaden the issue to the point of uselessness.
The biggest issue with gambling is the ability to lose your money.
Sure, you can waste time with World of Warcraft. But I can also waste time playing too much Baldur’s Gate 3, or Civilization, or by binging shows on Netflix.
But none of those allow me to spend thousands or tens of thousands by gambling on mechanics within the media itself.
How about we focus on that issue first?
Because I’d say the addiction is the issue. The biggest issue with gambling is the addiction. If you’re not addicted, you’re not spending time or money beyond your means. So I’d rather not broaden it to how much money it sucks out of you when the addiction is the issue. It all relies on the same principles that we know to be worth legal regulation when it’s acknowledged as gambling. I don’t know anyone who got addicted to Netflix, but they’ll “binge” shows because we no longer live in the era where we can only watch shows according to a broadcast schedule; plus sometimes, you just want some background noise while you’re doing something else, including a show you’ve seen a million times.
I agree with you, to an extent. I would say it’s a lot more complicated than that with World of Warcraft, which is an MMO, and does not revolve on gambling except in the aspect of random number generated loot. This is probably the majority of looter shooters out there today as well and a large number of other games. Pure chance in just the loot and rewards. Personally, World of Warcraft did not affect me adversely, because I have very strong self-control, and was able to develop very strict limitations for my own personal life which was important in college.
But I think there’s something you’re definitely missing. Sure, while World of Warcraft can be blamed by some people flunking out of college or high school due to its addictive and fun nature, Have you considered the fact that the world we live in is simply so boring that they don’t want to pay attention to those things? Over a 20-year time span since I have graduated, high school and college has not evolved. It’s the same boring ass mess that it was when I went to school. Unnecessary classes, study only for the test and never use that information ever again, very rarely are their projects and when there are, they are silly group projects in which two out of the four members of your group are lazy and don’t want to do a damn thing. You also are faced with constant demoralizing facts thrown at you from the media and the outside world that your college degree won’t help you get a job, you won’t see any student loan relief, the wealthy elites are in positions of power and rising faster in companies than you ever will be… Reality is so disappointing. So I can understand why these people have trouble paying attention in school and want to turn to stuff like World of Warcraft, theme park MMO that has so much fun and enjoyment in it
But when we’re talking about a gacha, This feels so much more insidious. Every aspect of the entire game, not just the loot, is gambling, and you’re gambling with real money. Not your time. In World of Warcraft you don’t get a drop, oh well, try again next time. You still paid $15 for that entire month, so you can try as many times as you want on as many characters as you want. But when you pay 50 bucks for Genshin impact and you get nothing, you know what that money goes towards? Absolutely nothing. You lose that money forever. Now you are mentally afflicted with that, and you’re already considering whether or not you should pay another 50 bucks to try and get it again with the gamblers fallacy in the back of your mind that if I pay another $50 I’m already $50 in, so I have a much better chance of getting it now. It’s sickening
I agree with you, to an extent. I would say it’s a lot more complicated than that with World of Warcraft, which is an MMO, and does not revolve on gambling except in the aspect of random number generated loot.
The way that the drops are is literally the same approach as a slot machine but with more steps to take up your time with boring shit and require more of your life to be dedicated to it so that there is less risk of you getting distracted by things like hobbies or games with finite stories with quality writing. A one-armed bandit might snag a handful of whales that spend all of their time feeding the machine. The Wrath of the Lich Bandit gets a much larger percentage of its users in front of it for a larger amount of their time, increasing the ratio of addicts/whales caught. Add in expansions, real money auctions, etc and you’ve got something much more fucked up than anything on a Vegas casino floor.
This reads like “the only moral Skinner box is my Skinner box.”
Also sounds like you haven’t played in a while. The addition of real currency to gold trading creates an even more direct pipeline from one’s wallet to in-game gear dice rolls. Guilds selling raid gear is even more common now, and with crafting orders, a whale can spend to reroll secondary stats on crafted gear.
With the way Warcraft is throwing currencies at players now, it’s clear Blizzard has taken more than a few cues from how gacha and other live-service outfits are doing things these days. Plenty of opportunities for ruinous, addictive behavior.
Good luck figuring out how to avoid labeling every game ever made as a “skinner box”. It’s basically a jaded person’s definition of what video games are at their core.
It doesn’t have to be jaded. As with the original quote I riffed off of, these particular Skinner boxes don’t have to always be pure evil and can provide net-positive outcomes, as long as we’re clear-eyed about the consequences of participating. The latter part is what I’m trying to drive home here. Consumer behavior psychology is part of every major live-service game.
This reads like “the only moral Skinner box is my Skinner box.”
It is, MMO players have been doing this to gacha games for years now, it’s just pot calling the kettle black.
Also sounds like you haven’t played in a while.
No, I’m a current member of World of Warcraft.
The addition of real currency to gold trading creates an even more direct pipeline from one’s wallet to in-game gear dice rolls. Guilds selling raid gear is even more common now, and with crafting orders, a whale can spend to reroll secondary stats on crafted gear.
It has literally always been like this. Where have you been? People were selling power leveling runs through stockades back when the game first started. They were selling BOE gear for gold, and that gold was obtained with a credit card through gold selling websites. The introduction of wow tokens just changed the recipient of the money from Gold farmers to Blizzard entertainment. I assure you that most people who are active players of the game are not buying tons of gear with gold that has been obtained through their credit card, and even if they were, it doesn’t affect you at all. The guilds that sell runs through challenging content, they have always been doing that, since the very beginning. I remember back in burning crusade people spamming chat that they would carry you through black temple near the end of the expansion. So there’s not like some new shift towards that. It’s always happens like that. The only thing that has shifted is that now, more than ever, you can play the game on your own and get your own gear. The introduction of solo delves has made it possible to gear up your character completely on your own without any additional help from others
With the way Warcraft is throwing currencies at players now, it’s clear Blizzard has taken more than a few cues from how gacha and other live-service outfits are doing things these days. Plenty of opportunities for ruinous, addictive behavior.
I fully agree with this and they have been ignoring player feedback about it for a while now, it’s completely bullshit how many stupid currencies we have and it almost feels like they are AI generating the game design at this point. Like they are going to chat GPT and asking, “what’s a good way to create an addictive loop of currencies for players?” Because some of them are in your bags, some of them are in the currency pane, some of them are bind on character, bind on account, some of them can be traded and some can’t. It’s utter insanity. Truly ass game design. This is the first time they finally made a shift back to using a single currency for PVE though, the flight stones and valor stones. Kind of like marks of valor back in wrath.
Come on. We both know that legitimizing the RMT system increased the number of gold buyers and normalized the process. Not only does it now capture the players who were both a) squeamish about paying unproven third parties and b) had no recourse if they did get scammed, it’s also a far more convenient process. We know the gold-for-gear (and other services) market exploded in size because Blizzard was finally forced to make systemic changes to fight/redirect services spam. Service sellers are everywhere, and there was a point they were constantly in your whispers, your mailbox, your chat, your group finder. It’s nothing like it was 15-20 years ago.
No, gold buyers are not most players (and no, I don’t care that some players are doing it). Most gacha players aren’t whales, either. My point is that yes, your game is also chasing the whales right now and will continue to design systems to do so.
We both know that legitimizing the RMT system increased the number of gold buyers and normalized the process
Really? Where is your data to back that up? Games like old school RuneScape and World of Warcraft still have people who buy gold and get banned for it all the time. You’re also conveniently disregarding lots of the benefits of this system. People can now earn currency fully in game to pay for their subscription. Completely for free, and other players are making a choice the purchase the tokens. There’s virtually no pressure in game whatsoever in World of Warcraft that prompts you to purchase them. There’s no pop-ups, no advertisements for tokens at all. This is the least predatory form of microtransaction I have ever seen. Compare this to Destiny, in which you are constantly given currency for free to use in the eververse, and repeatedly going there back and forth being flashed with bullshit items that you’ll never have enough currency to afford.
You could throw most of this same argument back at gachas. They’re just gambling because the world sucks, or something…
No, my understanding is that the reason people get addicted to this stuff is that we evolved to gather finite resources when they’re available, even if it’s rare, so we’re prey to systems like this that can control that rarity. WoW absolutely did this, just without putting a price on each interaction.
