The Swedish plant-based company has been in a long-running legal battle with Dairy UK, the trade body for Britain’s dairy industry

I’ll probably stick to asking for oat milk instead of “porridge water” or whatever the new mandated name will be. To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.

  • flamingos-cantEnglish
    29·
    7 days ago

    In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.

    But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them. Guess I’ll just continue to enjoy the two bottles of oat ‘drink’ I have in my fridge.

    To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.

    Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.

    • ᴇᴍᴘᴇʀᴏʀ 帝AEnglish
      22·
      7 days ago

      But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.

      I Can’t Believe It’s Not Butter seem to have no bother. Perhaps it’s just Big Milk at work.