"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
If they paid the farmers more they could just make regular shaped chocolate
I think that is exactly why this company was founded.
They literally do, and their chocolate is a little more expensive because of it
But they’re not Hershey or Cadbury (whoever owns them, forget the name rn), or even close to them in size, so they can’t just fix the industry all on their own
Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.
And miss out on this marketing opportunity? Lol don’t be ridiculous.
Profits are unevenly divided? Isnt chocolate produced largely using slave labor?
They are also 6€ so, not for me.
Am I the only one that thinks its ridiculous to eat an ounce of chocolate a day?
Maybe they should spend less money on a fancy mold for their chocolate and more on better sourced cocoa beans with less lead in them: https://www.consumerreports.org/health/food-safety/lead-and-cadmium-in-dark-chocolate-a8480295550/
There is absolutely no difference in price between the two - i.e. a “fancy” one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn’t cost more than $200 or so
Thanks for the advertisement?
The irregular pieces make it much easier to eat. You make a conscious decision how much you break off, instead of just getting another 4 squares.
Yes… haha… conscious eating… haha…
Too bad about all the lead in them. They’re not as bad as some brands, though.
The lead and cadmium are in there on purpose, to enhance taste. Have you ever had chocolate without lead and cadmium? It tastes nasty
Wow I had no idea, thanks for sharing the source.
Holy shit that article has, like, every decent chocolate bar.
I know right. I’m sticking to cigarettes.
An ounce of their Dark Chocolate has 134% of the California max dose of 0.5 mg of lead, for those wondering about details.
An ounce is about 29 grams in non-freedom units, for those wondering
I’ve bought drugs before, I know how many grams in an ounce
Yeah, I’ve bought enough drugs to know it’s 28g.
I have half a block of this in the pantry. Thank you. Fuck me.
You can eat it just fine, just don’t eat it regularly for a long time.
Am I blind or can I not find the claim about 134% on the linked page?
Searched for “Tony” there.I saw it on there among 20+ other chocolate bars.
Nvmd me. Didnt scroll far enough on the phone to see. Looked like the article was done already
It’s the first one in the high in lead section
Duh. The page looked on my phone like the article already ended and didnt bother to scroll further down >_>
Forget everything I asked :P
if I die by eating dark chocolate, at least I’ll die happy
Except it’s the kind of poison that takes decades to kill you. And it’s bad for braincells too.
The kind of brain damage that makes conservatism look good even if you are making below the average salary.
oh so it’s just like alcohol then, that hasn’t stopped many people before unfortunately
But alcohol is paychoactive and addictive. Lead is non of those things.
Dark chocolate is
Well shit
I know, right? It really sucks. They’re honestly one of the tastier bars I’d had. I’ve taken a bit of a step back from chocolate in general, these days. I probably got enough lead exposure as a kid… no need to add any more than is absolutely unavoidable.
Otoh, it makes them sweeter
If it’s good enough to collapse the Roman Empire, it’s good enough to collapse the American Empire!
Lol, that’s per ounce too.
It’s a good thing I don’t like dark chocolate then
Funny that they made their brand the biggest piece of all in the representation.
I’m reading it like they colonize Africa directly
“It’s UNFAIR that all of these countries exist! All must bow before Tony’s West African Company.”
Tony’s West African Minimum-Security Chocolate Manufactorium - formerly several countries.
Absolutely disgusting chocolate in my opinion. Chalky and bland. It’s nice that they claim to be about equality, but the product itself just isn’t to my taste. And yes, the dumb way they make these bars also really puts me off.
I just want a normal, boring bar that tastes nice. And this is not the brand for me.
That was my experience with it as well. I’m surprised to see it around still honestly. Worst chocolate I’ve ever had from feel/texture to taste.
Are you American? I’ve heard that American chocolate taste a lot different from European chocolate
Tony’s doesn’t taste like european chocolate.
Yeah same, I like their ethics, don’t like the product very much.
I love it, but I feel obligated to say
"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!
No, it makes sense. I understand, but it makes a lot more sense
Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.
And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.
Do you buy chocolate based on convenience over taste?
Price usually
My internal chocolate bar cost has gone way up. I find the stuff at the bottom (like the stuff at the checkout) doesn’t even taste like chocolate anymore. I usually get something from the specialty section now.
Fair, I do remember eating a lot of Tesco Value chocolate back in the day
lol imagine sharing your chocolate bars with other people, tssk (/hj)
fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too
not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible
It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.
Yeah this copy needed a couple more drafts/notes.
I do like these bars but breaking it into pieces without a mess is difficult. I’ve had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.
I guess we’ll just have to deal with slavery then
If only there was some middle ground between hard to eat chocolate and modern day slavery.
But the slavery is where the flavour comes from!
That and the lead that is in it.
Giggity
You break it while the packaging is intact
The geopolitical meta is strong here
Especially the dark ones require a lot of force to break. I see it as a challenge.
Quite succesful in the Netherlands.
In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.
After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called “Tony’s Chocolonely” with “Tony” (= Teun) and “Chocolonely” in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.
https://en.wikipedia.org/wiki/Tony's_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken
It’s making its way into Belgium too!
Oh yeah they have been here in DelHaize and Albert Hein (both owned by the dutch company) for a while and are now popping up in Colruyt and spar I think.
The billionaire chocolate bar would leave only the wrapping paper to the consumer.
Around $5 and good chocolate
Bought some for 2.5 Euros 2 werkstatt ago.
